Privacy Policy

Last updated: 19.06.2016

Beauty for Ashes respects your privacy and is committed to protecting your personal information.

This policy explains what information we collect, how we use it and the rights you have when using our website, booking services or joining one of our programmes or memberships.

1. Who we are

Beauty for Ashes is operated by:

Legal business name: Beauty for Ashes
Trading name: Beauty for Ashes
Website: https://beauty4ashes.co.uk
Address: 21–23 Station Road, Knowle, Solihull, B93 0HL
Email: enquiries@beautyforashess.co.uk
Telephone: 07368 672297

For data-protection purposes, the business named above is responsible for the personal information collected through this website and its services.

2. Information we may collect

Depending on how you use the website or our services, we may collect:

• Your name, email address, telephone number and postal address
• Information submitted through contact, enquiry or booking forms
• Account and membership details
• Purchase, payment and booking information
• Newsletter and marketing preferences
• Feedback, reviews and survey responses
• Technical information such as your IP address, browser and website activity
• Consultation, treatment and wellbeing information where this is necessary to provide a service

Where relevant, consultation information may include details about your skin concerns, medical history, medication, allergies, menopause or perimenopause symptoms, lifestyle and treatment suitability.

Health-related information is treated with additional care and is only collected where necessary for the service requested.

3. How we collect your information

We may collect information when you:

• Contact us through the website, email, telephone, WhatsApp or social media
• Book a consultation, treatment, workshop or event
• Purchase a programme, membership or service
• Create an online account
• Complete a consultation, consent or wellbeing form
• Subscribe to our newsletter
• Complete a survey or provide feedback
• Use the website or membership platform

Some technical information may also be collected automatically through cookies, analytics and website logs.

4. How we use your information

We may use your information to:

• Respond to enquiries
• Manage bookings, purchases and payments
• Provide consultations, treatments, programmes and memberships
• Create and manage user accounts
• Assess suitability for certain treatments or services
• Maintain appropriate consultation and treatment records
• Deliver programme content and member support
• Send important service or account updates
• Improve our website, services and customer experience
• Send marketing communications where you have agreed to receive them
• Meet legal, insurance, accounting and professional obligations
• Protect the security of the website and prevent fraud or misuse

We only use your information where we have a lawful reason to do so, such as providing a service you have requested, complying with a legal obligation, pursuing a legitimate business interest or acting with your consent.

Where health information is processed, we will also rely on an appropriate legal condition for handling special-category information.

5. Marketing communications

We may send you information about Beauty for Ashes services, programmes, events, resources and offers where you have agreed to receive marketing or where the law otherwise allows us to do so.

You can unsubscribe at any time by:

• Clicking the unsubscribe link in an email; or
• Contacting us at enquiries@beautyforashess.co.uk

Unsubscribing from marketing will not stop essential messages relating to an active booking, purchase, account or membership.

6. Payments

Payments may be processed by third-party payment providers such as:

• Klarna

We do not normally store your complete card details. Payment providers process payment information under their own privacy policies and security procedures.

7. Who we may share information with

We may share relevant information with trusted providers where necessary to operate the website or deliver a service.

These may include:

• Website hosting and technical-support providers
• Booking and payment platforms
• Membership and learning-platform providers
• Email-marketing services
• Analytics and cookie providers
• Clinics or venues where services are delivered
• Laboratories or testing providers
• Accountants, insurers and professional advisers
• Authorities or regulators where legally required

We only share information that is reasonably necessary for the relevant purpose.

We do not sell your personal information.

8. Memberships and online programmes

If you create an account or join an online programme or membership, we may store:

• Your account details
• Programme or lesson progress
• Download and activity information
• Questionnaire or workbook responses
• Support requests
• Comments or participation in member areas

Information shared voluntarily in a group session or community area may be visible to other participants. You should avoid posting information you do not want other members to see.

9. Photographs, video and testimonials

We may take treatment or progress photographs where these are necessary for clinical or service records.

We will not use identifiable photographs, videos or testimonials for marketing without appropriate permission.

Consent to receive a treatment or service is separate from consent to use images or testimonials publicly.

10. Cookies

Our website uses cookies and similar technologies to:

• Operate essential website functions
• Keep accounts and logins secure
• Remember preferences
• Process bookings or purchases
• Understand how visitors use the website
• Display embedded content

Non-essential cookies, such as analytics or marketing cookies, should only be used where the required consent has been obtained.

You can manage your choices through the website cookie banner or your browser settings.

A separate Cookie Policy may provide more detail about the cookies currently used.

11. Embedded content and external websites

Pages on this website may include content from other websites, such as videos, social-media posts, maps, booking tools or payment services.

These external services may collect information, use cookies or track your interaction under their own privacy policies.

Beauty for Ashes is not responsible for the privacy practices of third-party websites.

12. How long we keep information

We keep personal information only for as long as reasonably necessary.

The retention period depends on the type of information and why it was collected.

For example:

• General enquiries may be kept for up to two years
• Booking, payment and contractual records may be kept for up to six years
• Marketing information is kept until you unsubscribe or withdraw consent
• Account information is kept while your account remains active and for a reasonable period afterwards
• Consultation and treatment records are kept in line with relevant legal, insurance and professional requirements

Information may be kept longer where necessary to deal with a complaint, legal claim or regulatory requirement.

13. How we protect your information

We use reasonable technical and organisational measures to protect personal information from:

• Unauthorised access
• Accidental loss
• Misuse
• Alteration
• Disclosure
• Destruction

Access to health, consultation and treatment information is limited to those who reasonably need it.

No online system is completely secure, so you should also keep account passwords confidential and use a strong, unique password.

14. Your rights

Depending on the circumstances, you may have the right to:

• Ask what personal information we hold about you
• Request a copy of your information
• Ask us to correct inaccurate information
• Ask us to delete information
• Ask us to restrict how information is used
• Object to certain uses of your information
• Withdraw consent
• Unsubscribe from direct marketing
• Request the transfer of certain information

These rights are subject to legal exceptions.

To exercise a right, contact us using the details below. We may need to verify your identity before responding.

15. Complaints

Please contact us first if you have concerns about how your personal information has been handled.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Website: https://ico.org.uk
Telephone: 0303 123 1113

16. Changes to this policy

We may update this privacy policy when our services, systems or legal obligations change.

The current version will always be published on this page with the latest revision date.

17. Contact us

For privacy questions or requests, contact:

Beauty for Ashes
Email: enquiries@beautyforashess.co.uk
Telephone: 07368 672297